Meg Kannin

They gave us groundbreaking business ideas like “the mommy track,” “core competencies,” and “the glass ceiling.” We gave them these ads. They paid for them of course.

For Crate & Barrel’s cooler little sibling, we took a digital-first approach. It worked. Using emails, banner ads, SMS and social, we grew CB2’s younger, more modern customer base by 30% while driving 24% year-over-year growth.

The client bought full-page ads in the Wall Street Journal then told us he had no money for photography or illustration. These ran exactly as shown.

What happens when an advertising creative starts a children’s furniture company? He gets too busy to keep writing their catalog and calls on a former colleague to do it for him. Lucky for me he still had my contact info.

Japanese chemicals, anyone? At Hero Digital, I helped rewrite 225 pages of website content for a complete digital rebrand of a 200-year-old company. Talk about page refresh. nagase.com

I met with layer after layer after medical and corporate layer at the client to keep them from changing a word of these. They didn’t. Later I met an ad agency president who told me this was the first ad that ever truly persuaded her. She saw it and immediately scheduled a mammogram. So did a lot of other women. These generated a 30% increase in appointments.

I’ve heard it said that anybody who works in Chicago advertising has at some point worked on Sears. That includes me.

I’ve been lucky enough to make it into the CA ad annual a handful of times. This was the only time it was for a pro bono client.

Yes. These were all shot on location.

Some people love shopping. You know who you are.

DNA FTW.

Life. It’s messy.

The agency needed a new media director. We used it as a shameless way to win awards. It worked on both counts.

The client wanted to talk about a fully integrated health system. We thought “connected” sounded friendlier.

Digital ads, banners, social even an online video about their new hospital. All for a health system on the move.

This shelter prides itself on helping people not stay there.